Case Study: The Thrd Dye
It all begins with an idea.
Sometimes, when you’re creating, you get a great idea. You come up with a clever name, logo, and slogan. You think about what this company would do, what they would produce. And when you’re sketching out these thoughts, you can’t help but wonder… “I really want to expand on this. What do I do next?”
Figure out the problem.
Most small businesses fail or are overlooked because they don't research a problem their company can solve, or study their audience. They don’t plan enough into WHO this product is made for.
But one more thing determines the rise or fall of a business.
It’s whether their branding reflects their customers’ worldview or just their own preferences.
We have the idea, we have the problem…what’s next?
Solve it! Duh!
You, as a designer, have an important job. Your designs should reflect the company’s mission.A company is not a company without its brand. It’s up to you to ensure that branding is consistent, and reflective of their personality and tone.
REMEMBER:
AI is a tool ONLY to help. It is not a shortcut!
I used AI in this instance of acting like a client, to ask small questions in order to strengthen my thought process for the design!
Brainstorm!
No great idea was just the first idea. Every idea is grown upon, sketched over and over until one hits you! Suddenly, your logo is simple, symmetrical, but also recognizable! It's exactly what the client was going for.
My little helper
As this was a project with no real client. I had difficulty knowing what questions would be asked to design this company’s brand. I utilized ChatGPT to fill in gaps I needed to solve with this brand. I asked it to approach me as if it were a client.
It filled in the gaps of the company's foundation, which I used to create the whole brand properly.
DESIGN!
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Brand Identity
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
The Thrd Dye
I was prompted to work on a Case Study. I didn’t know where to begin. I thought of plenty of companies I could research, or clients I’ve already worked with. But as I was doodling, I drew the head of a Doe. I don’t know what prompted me to draw it. But after weeks of being stuck on this case study idea, almost about to scrap it, My Thrd Dye Doe sparked something in me. I went through the same process as many small business owners do when they develop a great idea.